Unionising 

Since these wildcat strikes, Amin and many of his colleagues have joined the GMB union. Originally from West Africa, before moving to Norway and then the UK, Amin says joining the union has helped him familiarise himself with the rights of employees here.  

Like Amin, Mark has got involved in the GMB union. While not a union rep, he’s vocal in his support for unionisation. He tells me that many workers often approach him in the smoking area and other communal areas, asking how they can get involved in the union. Amazon is a notoriously difficult place for unions to organise in, not just for their anti-union culture but also the prevalence of agencies and, particularly in the UK context, a workforce made up predominantly of immigrants from various countries who are unfamiliar with the British labour movement. 

‘While we’ve been trying to build support for this union and move this union forward, we’ve had so much trouble with the language barrier. So we’ve translated everything,’ explains Mark. ‘We’ve had some support from some universities up north who have translated everything we could possibly want into every single language.’

As she’s about to leave the picket line, I ask Zarah Sultana what more the labour movement can do to engage with these workers. ‘The trade union movement has to adapt and evolve to the changing nature of work—obvious things like literature in diverse languages, but also reps and organisers reflecting the diverse nature of the UK, especially in workplaces like warehouses,’ she says.

‘We’ve been working on organising in Amazon for over ten years now,’ says Rachel Fagan, a GMB Organiser in the Midlands. ‘We’ve done a lot of solid work in Coventry. We had GMB members who moved to Coventry when that site first opened.’

While starting out with a relatively small existing GMB membership, the last year or so has seen a significant increase in union density at the warehouse. After the pitiful pay offer last year, Rachel says she received phone calls from workers saying they were doing wildcat demonstrations in factories. The workers would take their protest to Coventry City Centre to get the message across to the general public. Alongside other GMB organisers, Rachel attended the demonstration and met a mix of union members and non-members. 

‘We started to build up a relationship with some of those natural leaders within the workplace,’ she tells Tribune, explaining how she took a book and pen, jotting down names to create WhatsApp groups. ‘We had so much interest that we had to create a second WhatsApp group. At one point, we had 700 workers joining.’

As well as the cost of living crisis, health and safety concerns and poor working conditions would create the perfect storm. 

‘The workers go above and beyond for a company owned by one of the richest men in the world that sends rockets up into space for a hobby while his own workers are struggling and physically cannot tighten their belts anymore.’  

Over the autumn months, more and more people would join the union amid a concerted effort from GMB organisers who would leaflet workers in the car park. 

‘We’ve got to the party a bit late,’  says Mark about the growing wave of strike action in other industries. ‘Because of the loopholes and the height of the fences that the Tory government have put in our way, we had to do the ballot twice. We failed the first time by three votes, which was just soul-destroying. But we came back stronger, and we’re pushing on.’

For Mark, the growing wave of strike action, the largest in decades, is something that keeps morale high amongst Amazon workers. ‘The firemen, the nurses and the ambulance workers are what holds this country together. These people are worth their weight in gold. I cannot see anyone in the government running into a burning building to pull out a kid. I can’t see any of them trying to do CPR on someone who’s dying. I can’t see them sitting with patients in wards, knowing they’re taking their last few breaths. These people haven’t got a clue what it’s like to live in this world.’

The Clampdown 

Organising in Amazon hasn’t come without its challenges, with workers and GMB organisers alike adamant that Amazon is trying to squash dissent and discontent. 

That’s evident to me as soon as I arrive at the warehouse. There are two picket lines in operation at both the walk-in and drive-in entrances. Amazon has hired private security guards on foot and parked in vehicles just yards away from both picket lines. ‘I’m really surprised by what I’m seeing today,’ says Amin. ‘I’ve never seen this level of security before.’ 

In recent months, there’s been a reported an increase in fencing, CCTV cameras and the presence of security personnel. Stuart Richards, a GMB organiser, points towards a formerly public pathway that has now been closed off to the general public. The pathway leads to the Amazon warehouse and is a short distance from the picket line. A new yellow line has been painted, and a new CCTV camera has been installed. ‘They’re so scared about people like us on the outside, not knowing we’re already there on the inside,’ he chuckles. 

There is also a significant police presence on the picket line, something which doesn’t go down well with striking workers. ‘They want to intimidate us,’ says Ahmed, a young Amazon worker who came to the UK five years ago as a refugee from Eritrea and has worked at the warehouse for four years. There are many like him on the picket line this morning, workers from various countries who are keen to take action but, at the same time, incredibly worried. Ahmed is with his colleagues who are hesitant to speak to the press, which comes as no surprise given the level of hostility from management. 

‘When we had the protest in the canteen, everyone joined, but people are scared to go on strike. When you’ve never done it before, it’s hard,’ he says, citing a lack of knowledge about trade unions as a key barrier. He himself joined the GMB very recently and, like others I speak to, says a desperate situation requires action like this. ‘This winter was very cold. I couldn’t afford to turn my heating on. We can’t afford to live. We’ve got to take a stand,’ he tells Tribune. 

Anti-union tactics are also present within the factory itself, says Rachel, citing anti-union messaging and union busting in briefs and huddles—but, she adds, this has only made more and more workers determined to take a stand. 

‘Amazon workers at different sites have contacted us. People are asking us how to do what Coventry is doing. We are hoping this action will empower more workers to become organised, and the union will be there every step of the way to facilitate this.’

I ask Rachel how likely it is that others will follow suit. ‘I think there’s a likelihood that we’ll see more wildcat action afterwards because that’s the natural process of what’s happened so far,’ she tells me. Communication via social media platforms like TikTok and Telegram-platforms has helped spread the message. ‘It’s given them that sense of solidarity, that they’re not alone. They’re part of this massive organisation across the whole country. They also feel empowered looking at other strong unionised workforces, like the ambulances, nurses and the RMT union.’ 

A Historic Moment 

The action taken by Amazon workers today is set to spark conversations about pay and conditions in warehouses across the country. Months of organising, hundreds of conversations and a sustained presence on the site have led to this pivotal moment.

‘We’ve been able to organise a large group of unorganised workers in a short amount of time,’ says Rachel, jubilant as more and more workers join her on the picket line. This strike action is unlikely to dent the company’s profits, but for Mark, it’s just the beginning. ‘Mighty oaks grow from little acorns. We’ve got support from Europe, we’ve got support from the US, we’ve got support from all around the world,’ he says. 

In a statement of support to Tribune, the Amazon Labour Union, which organises Amazon workers in the United States, said: ‘The message is clear: Amazon workers across the world are not going to continue to sit around and let this company mistreat them.’ 

Alongside messages of support both nationally and internationally, Rachel says a 70-member Amazon support group has been set up by workers who aren’t Amazon workers but are supportive of those who are. These workers have been knocking on doors and leafleting in support of Amazon workers and held a fundraising drive for striking workers in Coventry City Centre on the weekend. 

For Amin, this strike action might not lead to instant change, but it’s a small step in the right direction. Mark, too, is under no illusion about the scale of the challenge, but he says workers are up for the long slog. 

‘Amazon as an employer are bullies. They just are. And people like us in Coventry need to stand up to those bullies. There’s strength in numbers, and we have got numbers. This isn’t just about Coventry. This is about every Amazon worker in the UK. These people deserve a lot more money, and when I say a lot more money, I mean enough to live on. We don’t want to buy yachts like Jeff does. We just want to be able to pay our way.’